Our story

Wrapping paper, considered.

Wraplulu makes wrapping paper for people who think the wrapping is part of the gift.

Botanical sketches of pine, holly and berries with green color swatches, paintbrushes, ribbon and kraft paper rolls on a linen-covered worktable
What we care about

Print, back and size

Prints with a point of view

Each collection starts with a palette, then the prints are chosen to work together under the tree.

A back that works too

Some of our rolls are reversible; others have dashed cut lines on a white back, so cutting straight is easy.

Rolls sized for real gifts

Every roll is 17.5 in × 25 ft, about 36 sq ft of paper.

A roll of glossy white paper with a kraft core and a curl of gold ribbon on linen
Every roll is glossy, 80g paper.
Two people passing a sage green gift box tied with a cream ribbon, a lit Christmas tree behind them
Made to be given.
Shop the launch

Find your Christmas paper

Pink

2 designs Shop

Sage

3 designs Shop

Winter Classics

6 designs Shop